You have to go from A to B, before thinking about Z

You need to take notes

You need more ENERGY in your communication!

DON'T read more leadership books

You need to rethink the incentives you set

You can't simply be "transparent"

You cannot expect "common sense"

You cannot rely on perfection

You need a different strategy to get ahead

Be clear, not clever

if you want your message to be read

You set the bar for bad behavior

and that defines your culture

You need to be patient

You are here for the long run