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- You need to rethink the incentives you set
You need to rethink the incentives you set
๐ 231 words โ 1 minute
Leading with goals and incentives is quite normal today. You reach goal X and you get reward Y. But you need to become aware of which behavior you promote or penalize. Think about your actual goal before you reward people for reaching non-sense numbers. Make sure it generates actual value.
Why it matters: Reaching goals feels good. It feels like progress. At the same time, goals often donโt directly reflect the value you are looking for. Even worse. Employees think more about the isolated goal than your product and customers.
Dig deeper:
Conscious or not, people will exploit your goals. They will find ways to reach their KPIs without generating the intended value.
The wrong incentives create a lone wolf culture, rather than promoting teamwork. Avoid isolated goals for single individuals. Focus on team efforts.
While competition can be motivating, it can also lead to sabotage:
Employees could solely focus on their goals and ignore broader initiatives.
This toxic behavior can erode trust and morale in the team.
Are the goals up to date?
Review and update goals to ensure they align with current business objectives.
Adapt to changing market conditions and company strategies.
Journey, not destination: Make sure your incentives also reward behavior change and learning. Not just a result.
If you want to build a culture focused on your customers rather than reaching random goals, let's talk.
โ Daniel